TKP App Rainbow Warriors: Empowering Youth and Strengthening Franchisees

Thirumurugan Paints Private Limited has introduced the TKP App Rainbow Warriors, known in Tamil as TKP App வானவில் படை, as a youth-oriented sales, service and market-development initiative.

The programme aims to bring together the energy of young graduates, the experience of paint-industry professionals and the local strength of TKP franchisees. Like the different colours of a rainbow working together to create a beautiful whole, the Rainbow Warriors will represent diverse skills united by a common purpose.

Vision

The vision of TKP App Rainbow Warriors is to empower young graduates with practical skills and industry exposure while strengthening the sales and customer-service capabilities of TKP franchisees.

The programme will create a link between Thirumurugan Paints, its franchisees, painters, contractors, builders and customers. It will also help the company identify and train young people who may become future sales professionals, technical assistants, digital marketers or entrepreneurs.

Mission

The mission of the Rainbow Warriors is:

• To train young graduates in paint products and their applications.
• To support franchisees in sales and customer service.
• To conduct local market surveys.
• To identify painters, contractors, builders and project opportunities.
• To promote TKP products through digital and social-media platforms.
• To assist customers with product information and online enquiries.
• To provide basic software and e-commerce support to franchisees.
• To organise product demonstrations and painter meetings.
• To collect customer feedback and communicate it to the appropriate TKP department.

The programme follows the guiding principle:

Learn • Serve • Grow Together

Role of the Rainbow Warriors

Rainbow Warriors will work under the guidance of the TKP App Team and the authorised representatives of the respective franchisees. They will receive structured induction, product training, application guidance, digital-marketing orientation and customer-service training.

Their activities may include visiting local markets, collecting business information, registering painters and contractors, identifying construction projects, supporting demonstrations and creating approved digital content.

They may also help customers access TKP product catalogues, submit enquiries and understand the status of online orders and dispatches.

Rainbow Warriors will not make unauthorised commitments regarding prices, discounts, credit, product performance or complaint settlements. Technical and commercial matters requiring approval will be referred to qualified TKP personnel.

Supporting TKP Franchisees

Every franchisee requires continuous support beyond the supply of paint products. The TKP App Rainbow Warriors programme will help franchisees develop their local markets systematically.

The team will assist franchisees with:

• Order collection and sales follow-up.
• Stock requirement identification.
• Local customer and competitor surveys.
• Painter and contractor registration.
• Product demonstrations.
• Digital promotion.
• Online order and dispatch coordination.
• Software assistance.
• Complaint registration and follow-up.
• Collection of customer reviews and testimonials.
• Identification of institutional and project enquiries.

These activities will help franchisees improve their visibility, customer reach and service quality.

Market and Digital Development

The Rainbow Warriors will survey areas around each franchisee outlet. They will identify potential customers within the primary local territory and explore opportunities among builders, contractors, apartments, schools, hospitals, factories and commercial establishments.

They will also support location-specific digital campaigns through Google Business Profiles, WhatsApp, Facebook, Instagram and other approved platforms. Online enquiries will be assigned to the appropriate franchisee based on location or PIN code.

The online channel will be designed to support franchisees, not compete with them. Transparent lead allocation, approved pricing and clear service responsibilities will be essential elements of the programme.

Benefits for Young Graduates

Participation in the TKP App Rainbow Warriors programme can provide young graduates with:

• Practical sales and marketing experience.
• Exposure to the paint and surface-coating industry.
• Product-application knowledge.
• Communication and customer-service skills.
• Digital and social-media marketing experience.
• Market-survey and data-collection skills.
• Software and e-commerce exposure.
• Teamwork and leadership development.
• Opportunities to interact with business owners and industry professionals.
• A foundation for future employment, entrepreneurship or professional growth.

The programme is particularly suitable for graduates interested in chemistry, paint technology, marketing, commerce, management, information technology, digital media and customer service.

Professional Standards

Every Rainbow Warrior will be expected to maintain punctuality, discipline, honesty and respect for customers and franchisees. Customer information and company data must be handled confidentially.

All field activities must be safe, lawful and properly supervised. Participants should receive written role descriptions, identity authorisation, travel instructions and transparent stipend or incentive terms wherever applicable.

Performance will be evaluated through training completion, market coverage, quality of leads, customer feedback, reporting discipline and contribution to franchisee development.

A Platform for Shared Growth

TKP App வானவில் படை is more than a promotional campaign. It is a platform through which young people can acquire practical knowledge while helping local businesses grow.

By combining youthful energy, technical guidance, digital tools and franchisee relationships, Thirumurugan Paints aims to build a responsive sales-and-service network capable of supporting customers both in the field and online.

The colours of a rainbow are different, but together they create one inspiring identity. In the same way, the TKP App Rainbow Warriors will bring together different talents to serve one shared purpose:

Empowering youth, supporting franchisees and delivering better service to every TKP customer.