TKP App Team
Thirukumaran Paints Application Team
Franchisee Sales, Service, Application Support and Market Development Programme
01. Team Identity and Mission
APP represents Application, Partnership and Promotion. வானவில் படை – Rainbow Warriors represents a disciplined and inclusive youth force working with many talents and one common purpose. The team connects franchisees with customers, painters, contractors, builders, the factory, dispatch, technical service and online channels.
Promotional Rainbow Warriors Campaign
02. Programme Objectives
- Visit every franchisee twice each month.
- Collect orders and prepare sales forecasts.
- Register, track and close complaints.
- Survey the market around every outlet.
- Generate painter, contractor and project leads.
- Provide application and product demonstrations.
- Support billing, ordering and TKP software.
- Coordinate online orders and dispatch information.
- Build franchisee visibility on digital platforms.
- Monitor competitor products, prices and schemes.
- Improve local customer service and repeat orders.
- Develop long-term franchisee profitability.
03. TKP App வானவில் படை – Youth Network
The Rainbow Warriors programme will involve trained young people in franchisee sales and service development. It may include management trainees, chemistry and technology graduates, digital-media learners, local sales trainees and interested youth recommended by franchisees.
Learn, serve and grow
- Build employable sales, digital and technical skills.
- Give franchisees energetic local-market support.
- Create a future talent pool for TKP and its franchisees.
- Promote professional, ethical and customer-friendly service.
One network around every franchisee
- Nominate one or two trained Rainbow Warriors per area.
- Work under the App Team and franchisee’s authorised representative.
- Follow an approved activity calendar and reporting system.
- Use TKP identity only after induction and authorisation.
Rainbow Warrior activities
- Conduct local customer and market surveys.
- Register painters, contractors and project leads.
- Assist with product demonstrations and events.
- Create approved photographs, reels and local posts.
- Help customers access catalogues and place enquiries.
- Support franchisees with basic software and online orders.
- Collect feedback without making unauthorised promises.
- Escalate technical complaints to qualified TKP personnel.
Youth engagement standard: Every participant must receive written role clarity, induction, product and safety training, identity authorisation, supervision, travel arrangements and a transparent stipend/incentive policy. Field activity must be safe, lawful and respectful; technical claims, discounts and complaint settlements require authorised approval.
04. Two-Person Coordination Team
Rainbow Warriors Field Coordinator
- Plan and complete franchisee visits.
- Collect orders, forecasts and stock requirements.
- Register complaints and coordinate closure.
- Survey painters, contractors, builders and projects.
- Conduct product and application demonstrations.
- Collect competitor intelligence and field photographs.
Rainbow Warriors Digital Coordinator
- Manage website, catalogue and online enquiries.
- Run social-media and location-based campaigns.
- Prepare franchisee-specific posters and videos.
- Route leads and orders to the nearest franchisee.
- Provide ordering, billing and software support.
- Track campaign, lead, dispatch and conversion data.
Operating rule: The two appointed executives are responsible for training, allocating, supervising and reviewing the youth network. Both coordinators must be cross-trained so that either person can provide continuity.
05. Franchisee Visit Cycle
| Visit | Main purpose | Mandatory outputs |
|---|---|---|
| Visit 1: Business Review | Sales, stock, order and service review | Order/forecast; stock gaps; complaint log; dispatch follow-up; software support; action list |
| Visit 2: Market Development | Develop the franchisee’s local territory | Market survey; new leads; painter/contractor contacts; project visits; demo activity; earlier-action closure |
06. Market Survey Around Each Franchisee
| Territory | Coverage | Primary purpose |
|---|---|---|
| Primary zone | Within 3–5 km | Retail customers, painters, contractors and repeat demand |
| Secondary zone | 5–10 km | Builders, hardware stores, apartments and institutions |
| Project zone | Important sites beyond 10 km | Construction, industrial maintenance and large projects |
People and places to cover
Paint and hardware retailers, painters, painting contractors, civil contractors, builders, architects, interior designers, apartment associations, schools, hospitals, factories and commercial buildings.
Information to record
Contact, category, present brand, monthly consumption, preferred product, buying conditions, problems, upcoming projects, trial interest, assigned franchisee, next action and expected purchase date.
07. Franchisee Sales and Service Support
Order & stock support
- Monthly demand and minimum-stock planning
- Fast/slow-moving product review
- Reorder and stock-out alerts
- Pending production and dispatch tracking
Complaint support
- Quality, shade and application complaints
- Leakage, shortage and packaging issues
- Billing, price, GST and dispatch concerns
- Ticket number, owner, deadline and closure proof
Application support
- Surface inspection and system recommendation
- Primer, putty and topcoat guidance
- Coverage and application demonstration
- Defect identification and corrective advice
Software support
- Product and price master updates
- Ordering, billing and stock recording
- Lead, complaint and dispatch tracking
- User training, reports and backup guidance
Suggested response standards
| Request | Initial response | Target closure |
|---|---|---|
| Critical product or dispatch problem | Within 4 working hours | 24–48 hours |
| Billing or software issue | Same working day | 1 working day |
| Marketing material | 1 working day | 3–5 working days |
08. Digital and Social-Media Support
- Optimise Google Business Profile for every outlet.
- Maintain accurate address, hours and telephone number.
- Publish franchisee-specific Facebook and Instagram posts.
- Prepare English and Tamil WhatsApp creatives.
- Run PIN-code/location-based lead campaigns.
- Create click-to-WhatsApp enquiry campaigns.
- Publish product tips and short demo videos.
- Generate and respond to genuine customer reviews.
- Promote seasonal exterior and waterproofing systems.
- Track enquiry source, cost, allocation and conversion.
| Content | Minimum frequency |
|---|---|
| Product information | 2 posts per week |
| Application tip | 1 post per week |
| Franchisee-local promotion | 1 post per week |
| Demonstration video | 2 per month |
| Painter/contractor testimonial | 1 per month |
09. E-commerce and Online Dispatch Support
Customer-facing facilities
- Product catalogue, pack sizes and application details
- Franchisee locator and PIN-code check
- Cart, payment, GST invoice and order tracking
- WhatsApp enquiry, TDS/SDS downloads and complaints
Franchisee protection rules
- Route each lead to the eligible local franchisee
- Maintain uniform approved pricing
- Credit the sale or approved service margin
- Prevent online discounting that undercuts outlets
Online order flow: enquiry/order → PIN-code allocation → stock and payment confirmation → invoice → packing → dispatch update → proof of delivery → customer feedback.
10. Performance Indicators
| Area | Monthly indicator |
|---|---|
| Coverage | 30 visits completed; all 15 franchisees visited twice |
| Reporting | 100% visit reports with actions, owners, dates and photographs |
| Market development | Qualified leads, painter registrations, project enquiries and demonstrations |
| Business | Order value, sales growth, repeat-order rate and average order value |
| Service | Complaint closure rate, average resolution time and franchisee satisfaction |
| Digital | Enquiries, response time, cost per lead and lead-to-order conversion |
| Dispatch | On-time complete dispatch and open-order ageing |
| Youth development | Training completion, supervised activities, skill improvement and code-of-conduct compliance |
Monthly franchisee development score
| Measure | Weight | Measure | Weight |
|---|---|---|---|
| Sales achievement | 25% | Lead conversion | 15% |
| Order growth | 10% | Painter/contractor development | 10% |
| Stock availability | 10% | Display and branding | 10% |
| Digital presence | 10% | Payment discipline | 5% |
| Complaint cooperation | 5% | Total | 100% |
11. 90-Day Implementation
Foundation
- Appoint two coordinators
- Select and induct Rainbow Warriors
- Map franchisees and routes
- Set up activity, lead and complaint registers
Activation
- Deploy youth under supervision
- Start twice-monthly visits
- Begin surveys and demonstrations
- Launch local digital content
Growth
- Pilot e-commerce allocation
- Run location-based campaigns
- Review franchisee scorecards
- Measure sales and conversion
12. Mandatory Visit Report Fields
Visit date/time; franchisee; person met; sales versus target; stock gaps; order collected; pending dispatch; complaints; survey completed; leads; competitor information; demo conducted/planned; software support; promotional material; photographs; action required; responsible person; due date; and franchisee acknowledgement.